The 2026 CEW Beauty Awards - Amazon Beauty Breakthrough Award
The Amazon Beauty "Breakthrough" Award is back for 2026 - Cast Your Vote Today!
Two years ago, we proudly launched the Amazon "Most Loved" Award as an exciting addition to our long-established CEW Beauty Awards, which received thousands of consumer votes across the UK.
For 2026, we're thrilled to continue this tradition and celebrate the products that have captured the hearts of beauty lovers everywhere, in collaboration with Amazon Beauty. This year, we're once again inviting members of CEW UK and consumers across the UK to vote for their favourite products from the shortlist of the Amazon Beauty Breakthrough Award*.
During March and April, voters will have the chance to select their top picks from the year's standout beauty products, and winners will receive a curated selection from the top twenty products.
The 2026 Amazon Beauty Breakthrough Award is now open, and anyone can participate!
Voting closes on 30th April 2026 at 23:59
Note: If you have voted in our members vote and receive an "user already exists" message, please click "forgot password" to setup your account.
Terms & Conditions
To participate with a chance of winning a selection of products, enter for free and vote for your favourite in the Amazon Beauty Breakthrough Award*. Ten lucky winners will each win a selection of the top twenty Breakthrough products*.
This vote and the prize draw open on 26th March 2026 and close on 30th April 2026. No purchase necessary, one entry per person. Geographical restrictions apply: United Kingdom including Northern Ireland only. Ten winners will be drawn at random from all submitted entries. Winners will be notified by their account email address by 19th June 2026 and will receive their prizes before 1st September 2026. Winners who do not respond within 72 hours will be voided, and a new winner selected.
Ten (10) bundles of randomly selected products from the Amazon Beauty Breakthrough Award* shortlist are available. No cash alternative can be substituted. Details from all winners, including name, email, telephone number, and postal address, will be sent to Amazon Beauty to enable the dispatch of prizes.
Contest is held by, and copyright remains that of: CEW UK, Rankin House, 139-143 Bermondsey Street, London, SE1 3UW. For more information or for a full list of winners, contact hello@cewuk.co.uk.
*Breakthrough - Top products contributing to revenue growth in the last 12 months. 1 product per brand.